Targeting the right audiences with the right messaging
We approach paid media strategy by clearly defining the target audience (TA) your brand seeks to reach (understanding personas, moving beyond just demographics).
Basis the TA, identifying the right channels to invest in.
Defining channel specific media KPIs and mapping these to desired business outcomes.
High definition campaign setup.
Media capabilities:
Comprehensive Digital Media Strategy.
Across the Funnel Media Planning and Buying.
Campaign Analytics and Reporting.
Programmatic Advertising, Paid Social, SEM.
